Web conferencing should be a tool in any business strategy. The financial savings, ease of use, and flexibility for organizing meetings make webinars a great way to share information. But you don’t want to procrastinate when it comes to planning or you won’t appear polished and professional.
The first thing you need to do is become familiar with web conferencing providers so that you can find one that meets your needs. Different companies may offer slightly different services. Do you want to be able to video the webinar? Will you need a chat function? Will you be doing streaming? These are the kinds of things you need to think about when choosing a conferencing company.
Once you sign up with a company, you should take a tutorial of their services so that you know how everything works. It always helps to be able to physically use the equipment. Then you can start getting ready for your hosting duties.
- First develop your webinar based on information that you feel is important to share with your audience. Then you can develop a timed, bulleted list of your presentation so that you will be able to stay focused when it is time for the webinar. Sometimes you will still run long so adding some scheduled time as padding can be helpful.
- Invite everyone who you would like to attend. You can email them with the details. The web conferencing provider should have email services that you can use.
- Choose someone to greet attendees as they log in. This person can let them know how long it will be until the webinar begins and make them feel welcome.
- Decide which interactive features to incorporate based on your web conferencing services. Make sure you know how to use them!
- Will you be providing a survey after the webinar for feedback? Then this is the time to write one up.
- Do a trial run so you can identify any potential pitfalls in advance.
- Upload the webinar 2-3 days in advance.
On The Day of Conference:
- Give yourself some time to get the software started and read over your bulleted points before the webinar begins.
- Speak clearly and slowly- don’t rush through.
- Introduce yourself and give a brief overview of the material.
- Ask the audience to hold questions until the end.
- You may be nervous but it is important not to show it. Project confidence. Act professional. You are representing a business.
- Use the bulleted list as your guide and keep an eye on the clock so that you don’t run over.
- Stay strong throughout the entire webinar. You don’t want to peter out at the end.
- Take questions and thank everyone for attending.
These guidelines will enable you to present a quality webinar for your audience. All it really takes is finding one of the web conferencing providers that works best for you, some preparation and practice to share your material in an easy manner.