An infographic is a visual representation of data. Often, the graphic is used to communicate unusual or humorous data, such as a pie chart of how many people purchase popcorn from the theatre versus bringing in their own snacks. Sometimes the data on a infographic is reliable, and other times it is completely made up. Generally, if you want to use an infographic as the source for true information, confirm the data elsewhere first before recounting it as fact.
History of Infographics
Infographics have been around since cavemen times. It is likely, since cavemen had no written language, that many of the cave paintings we see today were actually informative pictures for other cave people. The graphics may have shown where to find food or water, or indicated danger areas to stay away from. Since then, people have always used pictures to communicate ideas, from the Egyptian hieroglyphics, to maps, to the picture based advertising and business graphs and pie charts of today. Just like the old cliché says, a picture really is worth 1000 words.
Why are infographics so Popular?
It is not hard to see what infographics are popular. Firstly, they allow someone to see multiple sources of information at once. With a standard graph or pie chart, it is easy to see which group is the most profitable and see which segment is the least favored. This would be harder to see in a written document in the same space of time. Our brains process information quickly in pictorial form.
Today’s infographics have gone viral. The Internet has taken over the use of infographics and uses then for everything from showing which forms of blog advertising are more effective to showing made-up data, like how many people prefer banana smoothies over Big Foot. Today’s infographics are often entertaining and have a design that is eye-catching and pleasing at the same time. An infograhic is usually somewhat easy to make, and many people enjoy putting them together.
Social media is another instance of why infographics are so popular right now. Photo-sharing online is fast and easy, and it is enjoyable to look at photos that are both entertaining and somewhat informative online. Sites like Pinterest and photo sharing blogs like Tumblr are both examples of sites that house many infographics of all kinds-including informative, humorous, and ridiculous. Some brands are taking advantage of the trend and creating funny or clever infographics for their products or services to get people talking about their brands, which is a new marketing tool that is highly effective in the world of new media.
Infographics have been around for thousands of years, and show no signs of going anywhere. Thanks to the recent resurgence of the graphics with social media and photo-sharing programs, the infographic is having one of its most popular sessions of all time. As long as social media and photo sharing continue to remain popular online, it is likely that we will continue to see a huge amount of infographics in the foreseeable future and into the next decade.
Effectiveness of Infographics and How Useful for SEO
You have no doubt discovered that the addition of infographics to your website or blog can be a beneficial tool when it comes to creating an attractive layout for visitors, as well as delivering information in a format that is somewhat more digestible for the short-attention-span-theater crowd that dominates the online world. When you pair bite-size bits of data with eye-catching graphics you’re sure to get more positive attention than if you subject your viewing audience to bulky blocks of text like the average blog or website. But what you may not be aware of is the fact that infographics can actually play a fruitful role in your SEO efforts.
I know what you’re thinking: graphics aren’t valuable as part of an SEO strategy because you can’t include keywords and backlinks like you can with blocks of text, making them virtually invisible to search bots. Actually, you would be wrong on this score. This is basically true for your average graphic images, but infographics are something special. You can not only include keywords through the use of titles and tags, but your viewing audience never has to see this hidden text. Further, you can embed a link in your infographic that is triggered any time someone clicks on the image. This means you can ensure that viewers are directed back to your site even when your infographic is copied, shared, re-posted, or otherwise spread around the online and mobile space.
The real trick to making your infographics work as a part of your overall SEO strategy is to find ways to ensure that they are shared. In truth, infographics are infinitely more shareable on their own than, say, your average blog post simply because they are self-contained and therefor easy to copy. But there’s a lot you can do to spread them around on your own and encourage others to share them, as well, so that they benefit your SEO efforts. For starters, you can post them on your website or blog, along with your own social media feeds, and add options for liking and sharing, including a Facebook thumbnail, just for example.
But when you place your focus on content you may even be able to get your audience to do the heavy lifting for you, potentially resulting in a viral campaign if you’re lucky. For one thing, a clever, innovative, humorous, or otherwise engaging infographic could be in high demand as content for associated blogs, many of which are willing to trade quality backlinks for free content, especially if they think it will appeal to their readership. Further, a truly compelling or aesthetically pleasing infographic practically begs to be shared across social networking platforms. You can get the ball rolling by posting and promoting your infographic, but you really need to create quality content if you want the benefits that come with sharing by viewers.
In the infographic world there are many ways to deliver the information you want readers to see in a format that is entertaining, approachable, and visually appealing. Whether you elect to present your data via chart or graph, you create custom graphics to enhance your bullet points, or you employ animated and interactive infographics, the quality of your content is of the utmost importance if you want to reap the many SEO (and other) benefits that infographics can offer. But of equal importance is your ability to promote your work. Both are necessary if you want to make the most of your infographics.
- What Are Infographics And Why Are They Important
- What Makes A Good Infographic
- Effectiveness Of Infographics In Today’s World
- What Are Infographics Used For