One Page Websites: The Do’s, Do Not’s, And Beautiful Truths

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We spend an awful lot of our article space talking about web hosting. Considering that’s what we know the most about, we don’t feel too bad about it. However, that doesn’t mean that we like to leave out the wonderful, whacky, and often off-beat world of web design. And with that in mind, we’ve got a fresh new article to serve up to you today. Why, single page websites? Let’s jump straight into things!

What is a Single Page Design?

First out of the box, we feel we might aught to explain just what in the heck a single page design even is. For those not in the know, it is exactly what it sounds like: Instead of having a set built around a number of different pages, each with a unique set of content pieces, the site is a single page that offers everything in one go. This used to not be a possibility. However, since the introduction of the higher forms of HTML and CSS, web developers have been able to do a lot more with a lot less.

What Makes up a Single Page Design?

When we say developers have been able to do more with their code, we’re really talking about the individual bits and pieces that makeup a single page design. For instance, recent advancements in everyone’s favorite language, CSS, have allowed developers to really get busy with their on-site animations. Now, they can program their pages to perform fancy scrolls when told to. Or, they can include navigational elements that only appear when the user has moved down to a certain point. The possibilities are really limitless, but if we had to peg a few, we’d say that most one page designs have the following:

  1. That scrolling thing we were just talking about. Some go up, some go down, and others go left to right. But no matter how you slice it, you’ve got to go in different directions to fit all of that material on a single page.
  2. Navigational controls also play a big part in the process. These are simple controls that appear somewhere on the side or bottom or top of the screen. They might take you back to the home resting point, or they may direct you to the other portions of the site. Either way, they ensure that the user can get where they need to go in a jiffy, even without breadcrumb navigational bars at the top to guide them.
  3. Minimalism is a huge part of the genre, though that’s not exactly always the case. Out of all the single page sites we’ve seen recently, most draw an awful lot from the idea that less is more, offering fewer graphics, simpler font choices, and richer (but more basic) textures. You could probably make a very good single-page site without this stuff as a consideration, but we honestly haven’t seen it.

Why Do I Need a Single Page Site?

Now onto the fun stuff! Owning a single page website is a tremendous advantage, though it might not be apparent at once. However, here are a few of our top reasons to go with a one page layout if you can:

  1. Consumers really like these designs. They’re fun to play with (moving up and down is quick and simplistic) and they keep the clutter away. In fact, this simplicity really is quite the boon.
  2. On the same note, these kinds of designs allow you to convey a lot of information very rapidly without using a whole lot of space. This means less overhead, easier to manage modifications, and an overall experience that’s lighter on its feat.
  3. The whole thing also flows a lot better, as the site literally needs to move from one section to the next without breaking stride. We’ve seen a lot of really entertaining ways that this has been done, but no matter how you slice it, the site needs to move the user from end to end without a seam showing. When this is done properly, it’s a very nifty (and very marketable attractive) site design.

Why Not to Use Single Page Designs

On the other hand, though we may like one page designs a whole lot there are still reasons why such a layout isn’t ideal for your needs. Wondering what those might be? Good, because you’re about to find out!

  1. With a single page design, it’s often a lot harder to organize your content and copy in such a way that everything the consumer needs to now is readily apparent. What we mean is, between all the fancy animations and awesome materials, you may be losing the user’s attention to the distractions. This doesn’t make for good marketing, though it does work very well for your brand. In other words, specificity isn’t always included with these kinds of designs.
  2. Earlier we hinted at the fact that a single page layout could save you money during development. Sadly, we can’t say this is one hundred per cent of the time true. You see, with all of that additional CSS and HTML5 coding going on, you may be paying a developer a bit more in terms of hourly wages to complete your single page website. Splitting everything up into individual chunks isn’t nearly as cool looking, but it’s very traditional and very simple to produce. If you’re willing to run the risk, though, paying a developer by the hour to work on your one page layout could still save you money. Just be prepared to come with a budget and know what you’re getting into.

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